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Fish Wish

Spectrum Brands started with nothing more than an ambition to create a direct to consumer brand. Using its existing portfolio of aquatics products (Tetra, Marineland and GloFish) they needed a name, logo, identity system, transactional website and introductory campaign.

 
 

Using theater of the mind, our humorous customer service specialist literally walked listeners through the ordering process and the warehouse full of tanks, gravel, décor and of course, fish!

 
 
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What better way to kindle the imagination than mobile billboards, complete with sloshing water out the top? A perfect vehicle for a DTC fishkeeping brand that delivers everything you see, right to your door.