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Wall's Ice Cream

Wall’s decided it was time to make at least one supermarket a little less super dull. On April Fools Day, we reprogrammed a store’s checkout scanners, replacing the all-familiar beep with much more ridiculous sounds, unique to each item’s barcode. Bewildered customers were then surprised with free Wall’s Ice Cream, along with the global brand message “Goodbye Serious” printed on every receipt.