To tease the upcoming shows, we developed QR-enabled billboards that offered a glimpse into the shows themselves.
Portfolio
Portfolio
The Black Rep Theater continues to enthrall audiences with its celebration of black identity. In its 43rd season, four plays seek to reclaim the African-American soul through captivating stories and stirring performances. To cast a wider net of awareness in the city’s arts community, we crafted a campaign that would bring this deeply embedded soul to life, with vibrant posters and interactive teasers inviting audiences to attend.
To tease the upcoming shows, we developed QR-enabled billboards that offered a glimpse into the shows themselves.
